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3 of My Favorite Thrifted Items

Here are my top three secondhand items I’ve found in the last several years to (hopefully!) inspire or re-inspire your second-hand journey. Continue reading

3 Reasons to Swap this Saturday!

3 Reasons to Swap this Saturday!
We are SO excited to have our second clothing swap in the Seta Boutique. Our last sweater swap was a success and we’re starting to see familiar swap event faces. We absolutely love building community around reusing, recycling, and swapping. Continue reading

Why A Swap?

Why A Swap?

I often have clothing I no longer wear and struggle with what to do with it. I never mind donating things to resellers, but have read so many accounts over the years of clothing that gets donated being thrown away. Somehow between consumers and businesses, in the U. S. alone, we dispose of 15 million tons of clothing waste a year. Most of which is synthetic and synthetic fibers take 100s of years to decompose. Only 15% of consumer pre-used clothing is recycled or reused, the rest of what we give away ends up in a landfill.



So, let's buy less, buy recycled, buy natural fibers AND on Sunday, SWAP what we don’t want anymore for something someone else has that we do want.

While we are at it, we’ll make it a party and offer some new clothing to purchase to pair with what is used. Hopefully, this will be really fun way to move our wardrobes and our clothing garbage in a more conscious direction.

 Here is how it will work:

  1. Choose 5 to 10 pieces from your closet that you want to get rid of, any size, any season, but only women’s clothing, jewelry or accessories.
  2. Bring all of them to the Clothing Swap
  3. When you arrive you will be asked to put a label with your name on any clothing that you would want returned when you are done. If you have items that you’d like us to dispose of, we will do that in the most ethical way that we can find.
  4. We will organize your clothing by size on our racks.
  5. The swapping will begin 45 minutes after our event starts (so at 4:45).   While you wait please feel free to shop our vendors that are joining us.
  6. At 4:45 you are welcome to walk around and choose 5-10 pieces of your own to take home with you. 

We will be "shopping" on the honors system. If you see something and want it, take it but please do not take more than the number of items you brought. If someone is holding something, it is off limits. Let’s abide by some basic rules, treat each other the way you would be treated and know that this is just for fun to find a new happy home for our stuff and hopefully get a great piece or two that we will wear in return.

 Can’t wait to see you there and talk about swapping, reselling and all things ethical fashion.

Much love,



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Many Problems: Even more Solutions

Many Problems: Even more Solutions


The end of my read of Overdressed by Elizabeth Cline was exactly what I was hoping: a personal story of Cline's journey towards a conscious or "slow" fashion closet.  She lays out how she and others have changed their purchasing, clean-out and mending practices to improve the impact they were personally making with their clothing.


The Solutions:

1. Altering your own clothes - For so many years now we have worn clothing straight off the rack, no one notices or thinks twice about pieces that don't fit them well.  In previous generations, everyone altered clothes, guaranteeing that they would be cut and shaped to fit their body type.  When we take clothes to Salvation Army only 15% of those pieces get resold, the rest literally get thrown away!  Cline dramatically decreased the amount of clothing she was giving away by changing the pieces the already had.  She dyed shoes difference colors, shortened skirts, altered t-shirts, removed linings and moved buttons.  Small changes can make a piece a completely different item, updating it and making it new!

She says that now: "Anything we wear can be altered and changed into something else, something more personalized and expressive.  I take pride in wearing things that fit my frame."

2. Have shoes repaired - When we purchase shoes that are a slightly higher quality they can almost always be repaired when the soles break down or seams separate, by having shoes repaired we extend their life!

 3. Make your own clothes - I have a neighbor who started making her own clothing years ago and now runs a shop where she sells other local maker's pieces and her own (check out  She was an attorney, honestly, if she can do this, so can I.  Even if it is simple pieces made with recycled fabrics on a borrowed machine, the best way to learn is to try! 

4. Purchase Ethically - Need we say more?  This is who we are and what we do.  The way the mainstream garment industry functions is wrong on so many levels, and sometimes we don't have time or patience or interest in making or mending our own clothing.  LET ROUTE DO THE WORK FOR YOU!!  We have several great seamstresses that we LOVE to partner with to help tailor our clothing, and hopefully you don't need it when you buy from us.  We carefully choose pieces that work together and if we don't have it, we are happy to hunt and find it!  Buying from Route increases the ethical fashion industry, spreads the word about how important it is and improves the impact of your wardrobe!

So now we are feeling seriously challenged!  Next up: Zoe, Jessica and I will be tackling The Conscious Closet Challenge!  We want to actively move towards a closet filled with clothing that has little impact, lasts a long time and is fashion we go...




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Overdressed on Overproduction

Overdressed on Overproduction

At this point we all know well that the garment industry as it currently exists is largely about pumping out quantity (at varying levels of quality) cheap and fast.  

As I continued reading Overdressed, Cline spends a significant portion of the book retelling her travels and experiences visiting both factories and middle men in a variety of countries.  What is so interesting is that she has no access to the sweat shops or buildings with poor working conditions, the factories that she visits are for the most part positive workplaces that are at least (from the worker's perspective) supplying their worker's needs.  

I loved this portion of the book because it reveals just how complicated the whole situation is.  Here are some of the issues she runs into on her journey:

1. Cultural norms and values effect worker's perceptions and opinions of their working conditions.  In the factory she visited in China, the hours that employees work and the conditions that workers live in may seem inappropriate to Westerners, but were sufficient and acceptable to the makers that she met with.

2. "Sewing should be a good job; it should be a great job" - Even the factories with the highest technology require people who are experienced and knowledgeable about sewing.  Beyond that, sewing as a profession is rewarding, communal and can be so much fun.

3. "The Race to the Bottom"as controlled by customer's insistence on the cheapest fashionable clothing has dictated and driven manufacturing, pushing manufacturing out of countries with higher minimum wages or where workers require better compensation or treatment.  

4. China is not the ultimate perpetrator of workplace abuse.  Over the last 5 to 10 years workers in China have increased their savvy, entire generations of people moving out of the country into cities are better educated and more fashionable themselves.  Factories have the highest technology, provide housing, food and often other job benefits.  However, producing in China is becoming more expensive (a 10-30% increase yearly) and several designers and retailers have moved production to less expensive countries.

5. Whether or not consumers like it, we may have hit rock bottom with clothing prices and it is highly possible that regardless of ethical fashion movements, clothing prices are on the rise because as manufacturing has now been in countries for almost a generation, cost of living is increasing, wages are increasing and workers are requiring more (as they should be).

I am excited and overwhelmed by all of this information.  As consumers the veil needs to be lifted on the production chain and primarily the factories that are producing our clothing.  Not only out of concern for the people making them but the environmental impact is important.   What dyes are being used on our clothing, how much air and water pollution is being caused?  

Did you know that when you pay more for a piece, you aren't necessarily getting a higher quality?  How do we learn fabrics and clothing again so that when we purchase we aren't purchasing just a brand, but also a well made piece of clothing.  (Could you pick a french seam out of a line up?)

I think it is absolutely possible for us to look at tags and just from the information given know more.  We can know that if it was made in China, it's likely a higher quality piece and working conditions were possibly slightly higher than other countries, however, there was likely no concern for environmental impact in production.  In Bangladesh or Vietnam it's all bad.  In the U.S., what does "Made in the U.S.A." may or may not mean that it is ethically made, more homework may be involved.



Where does our journey to an ethical wardrobe begin?  I think in the tags of the clothing we already own....

We've been talking a bit around my dining table (our online team's frequent work place of choice) about this and wondering where our current wardrobe stands on an ethical scale of 1-10. YIKES.  A "come to Jesus" may be brewing for our closets.  More to come...

Happy shopping,


Photo Cred: NYT and

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Featuring: Pop-Up Shops

Featuring: Pop-Up Shops

Pop up shops have been such a fun way for us to interact with the St. Louis community. We've done a mix of home parties, as well as pop up shops at festivals and event spaces. 

This week, we'll be at Pure Barre in Ladue on Friday afternoon (we're talking free/donation based dance class, wine, and beautiful jewelry and clothing from Route!), and then the Tower Grove farmer's market on Saturday morning. Events are always fun, being able to share the Route story and engage with the world. 

Do you have an event you'd like us to be at, or know someone that wants us to do a trunk show in their home? Let us know!


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Maker Story; FashionABLE

Maker Story; FashionABLE

We are honored to partner with FashionABLE, an organization passionate about employing women that otherwise may not have a chance for employment and fair work. Women that have been involved in prostitution or have fallen into addition.

"In 2006 I got a divorce then I started facing the challenges alone and didn’t have any option to raise my children well. One day one of my “friends” gave me advice to start a prostitution business and I was convinced by her idea. I rented a small room in Addis and started. Some days I went to my house without getting any money and wasn’t even able to feed my children. I would then beg for food that I would bring home to my children. This was the biggest challenge in my life. // The happiest day in my life is the day that I joined the FashionABLE program. It was a big moment for me because I didn’t like my previous work. Now I am able to provide for myself and my children.” 


When you purchase from Route, you are investing in the life of a woman.

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Join the Fashion Revolution

Join the Fashion Revolution
Three years ago this week, on April 24, 2013, 1,134 people were killed and 2,500 injured when the clothing factory, Rana Plaza complex, collapsed in Dhaka, Bangladesh. 
There are thousands more places around the world where children and adults are still forced to work in unsafe places and for far less money than is fair.  
Fashion Revolution Week,  April 18-24, is a time for people from all over the world to come together, question, protest, and make our voices heard.  Route exists to raise awareness, to provide alternatives, and to support organizations that are changing the status quo that hurts so many. We are SO proud to work with so many partner groups that care so deeply about their makers. 
So, what can we/you do this week and beyond? Ask hard questions. Find out where your clothes are made. Go online and ask #whomademyclothes. Purchase secondhand, purchase ethically. 

Here's more info on how to join the revolution: 

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